iheart radio chief reveals secret behind creating hit song I wonder will the artists take notice
Tom Poleman offers this advice to artists hoping to earn the ‘Heart’s support:
The song has to be infectious, it has to be emotional and it usually has to be uptempo and a little bit different. Magic’s “Rude” went so big because it fit all those pieces. The whole reggae vibe is always a nice touch, which is what’s working for OMI’s “Cheerleader” right now.
It helps to have something on the radio early so listeners are used to it when you hit the warm months, which is why you have OMI, Tove Lo’s “Talking Body,” Taylor Swift’s “Bad Blood,” Jason Derulo’s “Want to Want Me” and even Walk the Moon’s “Shut Up and Dance.” Wiz Khalifa seems to have a big head start because his “See You Again” is also tied to Furious 7, so you have a deeper connection. The more ways you can hook somebody with something emotional, the better.