Backstage with @hm! So proud to be part of their inspiring #HMSport campaign. #MoreIsComing #StayTuned http://pic.twitter.com/0Tyq3tz5j7
— Caitlyn Jenner (@Caitlyn_Jenner) March 11, 2016
Caitlyn Jenner is branching out into a modeling career as the face of H&M Sport’s new campaign. Jenner confirmed on Twitter she was partnering with the fashion brand with a picture of herself backstage during an H&M photoshoot. She teased future photos with the hashtag “#MoreIsComing.” H&M backed up Jenner with a Twitter announcement of their own.
Behind the scenes with the strong and beautiful @Caitlyn_Jenner. Stay tuned for more! #HMSport http://pic.twitter.com/Peh75g7HNt — H&M USA (@hmusa) March 11, 2016
According to E!, H&M addressed choosing Jenner as the spokesperson for the campaign in a Q&A.
“We want to illustrate that everything is possible—in sports, and in life,” a spokesperson for H&M said in the Q&A. “It is a collection of performance sportswear made to celebrate individuality and self-belief.”
“We strive to convey an image of diversity in all that we do and we welcome all people inspired by fashion. We want our advertising to inspire as many people as possible and we target a wide and diverse target group,” the spokesperson continued.
The reality star isn’t the first trans person to partner with H&M. Andreja Pejić and Hari Nef have walked in H&M fashion shows. She also isn’t the first Jenner to work with the clothing company; her daughter Kendall Jenner has also modeled for the brand.
Jenner hasn’t just been making waves in the fashion world. She recently announced she is delving into beauty by launching her own lipstick Finally Free with MAC Cosmetics.
Not gonna lie caitlyn kinda killing it …..hate all u want but u gotta admit she doing her thing.